Our Story

WHO WE ARE

Meri Shrushti as a concept offering is the brainchild of the company’s Founder Jaya Jain. Envisioned somewhere in 2003-04 in the humble confines of a Hindu Jain family, this concept has gone through about 12 years of dedicated research and development, before taking shape as “Meri Shrushti” the company.

It all began when Jaya Jain stumbled upon a few facts of the modern cosmetics industry when she read the ingredients list on a bottle of Shampoo! These products were neither natural nor were they easy on the human body. Coming from a traditional Jain background with a lifelong of imbibing Jain Teachings in all walks of life, she was shocked to see that “almost all” the ingredients mentioned were nothing but synthetic chemical formulations. Although the product label claimed to have natural ingredients, all it had was flavours and chemical extracts! What was worse is the fact that these products were almost always tested on innocent animals in the lab process; and some products also contained small quantities of animal extracts. She was aghast; and decided to do something about this in the interest of the general public.

So, she consulted a few industry professionals and began travelling across India to identify the source of various natural herbs that could be used to make 100% natural herbal cosmetics. Initially, Jaya Jain made natural herbal cosmetics purely for consumption by the self. But when the results of her products started showing on her hair and skin, she began getting enquiries from near and dear ones and friends alike. When she narrated these turns of events to her spiritual guru, he blessed her and advised her to take up the good work on a larger scale such that it benefits a larger community of people, both within in and around their place of residence and across the country. And that was where the seed for Meri Shrushti was sown.

So, Mrs. Jaya Jain, armed with a determination to make a positive change in the society and her Jain Dharma Guru’s blessings, formed the company “Meri Shrushti Nature LLP” Meri Shrushti in common parlance means “My Universe”. Like wisely, the Brand Promise is to deliver the goodness of all possible natural medicinal herbs in our universe in products that are 100% natural and extremely soft and beneficial to the human body.

All products of Meri Shrushti are made out of natural ingredients…not flavours or chemical extracts. Being all-natural, these products do not have any harmful side effects at all. And all the products of Meri Shrushti are produced in small scale cottage industries duly following the law of the land’s manufacturing prescriptions and in accordance with Jain Dharma Teachings.

Welcome aboard.

VISSION

  1. “Purity without Compromise”
  2. Create the purest, safest and most nourishing formulae in the personal care sector.
  3. Create a company that breathes purity, dedication, passion and health consciousness.
  4. Create a Brand that not only uplifts personal care but also uplifts the socio-economic status of people in the communities it serves.

MISSION

  1. To only use natural herbs that come from nature and only undergo organic changes due to biological processes such as fermentation, distillation, and cold processing.
  2. To uphold the principles of Jain Dharma Teachings and imbibe its values in our product manufacturing, whilst continuously working with honesty, responsibility, kindness, empathy and care.
  3. To create 100% herbal products through 100% natural processes and save people from harmful synthetic/chemical indulgence and to protect animals from forced cruelty.
  4. To create an easily workable business adaptability program and create work opportunities across rural India
  5. To empower homemakers in households across India and provide them with an opportunity to realize their dreams and true potential with Meri Shrushti Nature LLP
  6. To imbibe and enhance the concept of “Make in India” as propagated by Mr. Narendra Modi – the Prime Minister of India.
  7. To be environmentally sustainable and care for the plants, trees, birds and animals that make our Universe worth living.
  8. To be charitable and give back to the community whenever and wherever we can!

 

OUR TEAM

JAYA JAIN, FOUNDER

Mrs. Jaya Jain is the Founder of Meri Shrushti Nature LLP From responsible home maker to risk-taking entrepreneur, hers is a story that is an inspiration for many Indian women, who may have the potential but lack the exposure. Thanks to the various progressive initiatives taken by Indian Prime Minister Narendra Modi, today, a large number of women in India can dare to dream big whilst believing “it’s possible”.

Coming from a very humble rural social background, Jaya Jain has travelled a long way to make her dreams a reality. And like in any success story, she had her share of challenges too… Being a 24×7 homemaker, she had no knowledge of production, packaging, financial budgeting, government regulations or market dynamics. Step by step, over a period of 12 dedicated years, she learnt it all… with specific and important insights on product quality, level of purity, natural processing for long term storage, intensity vs volume dynamics, product pricing, market analysis, brand building, etc. And today, Jaya Jain is well set to pass on her knowledge and expertise to empower other women from India and abroad… achieve the same feat for themselves.

Heading a team of about 15 Professionals in a small factory in Vasai, near Mumbai, it is her vision to make many more personal care products with “Purity without Compromise” as the central theme. She wants her brand to reach out to every rural nook and corner of India so that women without access to such purely herbal products can benefit from the same.

RITESH BHOJAK, DIRECTOR OPERATIONS

Multi-talented is pretty much an understatement for our dynamic and super-active Director of Operations, Ritesh Bhojak. A man with an unending zest for life and uber positive attitude like no other, he is one of the pillars of Meri Shrushti who takes care of the Brand and the product lifecycle from start to end.

His aim is to bring about a positive change in the society and to empower and uplift the socio-economic status of as many people as possible across the country. Coming from a fast-paced background of printing, media and entertainment, his energy level and never say no attitude inspires the rest of the team and helps a great deal in making things possible, each time. Whether its creativity, people management skills, vendor management, media negotiations, product distribution, marketing planning or media relations… Riteshbhai is on top of it all and how!

Riteshbhai is a process oriented professional with a keen eye for the smallest of details. His vast experience in the manufacturing sector and passion in Vastu compliance (Feng Shui) and numerology have also helped Meri Shrushti in more ways than one. Whether it is deciding on the right locations or the right people, Riteshbhai personal touch, timing and direction have been critical factors.

Being a people’s person, Riteshbhai feels strongly about social welfare and giving back to the society. That is one of the main reasons for him to take up the reins at Meri Shrushti. And apart from work and citizen empowerment; art, music and drama are Riteshbhai’s first love. It is amazing to see how he makes time for both work and pleasure, balancing the two like they are two sides of the same coin.